As a collection, Charli was launched with the intention of offering urban essentials with contemporary silhouettes to bring a fashionable edit of jersey and knit separates. Each season Charli builds the signature day-to-night sense of chic that reflects the sensibility of the city where the collection was born - London. The collection maintains an easy-luxe aesthetic at its core, continuing to work with softly draped shades and knitwear as well as experimenting with high-end washing treatments and finishes.

Developed using both traditional and innovative techniques on core fabrications of modal jersey, cashmere blends and washed linen, the label has earned a devoted following. What started as a capsule collection of jersey basics in the Charli multibrand London stores in 2008, has now become a fast growing Contemporary RTW line with broad international distribution at over 300 stockists worldwide.